1. In a design composed of horizontal lines, the vertical line becomes the focal point.
2. A square stands out from a group of circles or organic shapes.
3. The physically or visually heavier element or piece commands more attention.
4. A splash of color or a strong change in value in an otherwise gray piece will draw the eye.
5. A perfectly symmetrical piece may have no focal point because each element is equally emphasized.
6. Radial balance generally draws the eye first to the central point in the design.
7. A part of the design that is isolated from other parts can become a focal point.
8. The eye is naturally drawn to a point in or near the center of a page, giving elements in that area perceived importance.
9. Repeating an image or a word can establish its importance.
10. Set words or phrases in a contrasting bold type or italics to give them emphasis.
11. Use white space to isolate elements and give them emphasis.